As the anticipated September 2024 release of the iPhone 16 approaches, Envirofone's latest analysis reveals significant potential price drops for current iPhone models. Our research indicates some iPhones could lose up to 17% of their value when the new model debuts. Here's what you need to know to make the most of your current device.

Key Findings: Which iPhones Will See the Biggest Price Drops?

1. iPhone 15 Pro Max 256GB: Expected to decrease by £101 (17%)
2. iPhone 14 Pro Max 128GB: Projected to drop by £86 (17%)
3. iPhone 15 Series: Predicted decreases between 13-17%
4. iPhone 14 Series: Estimated drops of 9-17%

 Interestingly, some older models like the iPhone 13 and 12 series may see slight increases or stable prices, bucking the usual depreciation trend.

What This Means for You

Denise Timmis, Brand Manager at Envirofone, advises: "If you're planning to upgrade to the iPhone 16, consider trading in your current device in August, about a month before the expected launch. This strategy could help you maximise your trade-in value before the anticipated price drops occur."

How Does This Compare to Previous Years?

This year's predictions follow a similar pattern to what we've seen in past iPhone launches. However, the potential stability or slight increase in value for older models is an interesting deviation from the norm, possibly reflecting a growing market for more affordable, slightly older technology.

Why Are Older Models Holding Their Value?

The unexpected stability of iPhone 13 and 12 prices could be due to several factors:

Increased durability of recent models: Apple has made significant strides in improving the durability of iPhones in recent years. The iPhone 12 series introduced Ceramic Shield front cover, which Apple claims offers four times better drop performance. This enhanced durability means that older models are lasting longer and remaining in better condition, thus retaining their value. Additionally, improved water and dust resistance ratings have contributed to the longevity of these devices.

Growing demand for more affordable options: As new iPhone models continue to increase in price, there's a growing market for more budget-friendly options. Many consumers are finding that slightly older models still meet their needs at a more accessible price point. This increased demand for previous-generation iPhones helps to stabilise their prices in the second-hand market. Furthermore, in the current economic climate, cost-conscious consumers are more likely to opt for these older, more affordable models.

Diminishing technological gaps between generations: The pace of revolutionary smartphone innovations has slowed in recent years. While each new iPhone generation brings improvements, the differences between successive models are often incremental rather than transformative. This means that older iPhones, particularly from the 12 and 13 series, still offer competitive features and performance compared to newer models. For many users, the capabilities of these older devices remain more than sufficient for their daily needs.

Software support and iOS updates: Apple is known for providing long-term software support for its devices. Even older models like the iPhone 12 continue to receive the latest iOS updates, ensuring they have access to new features and security improvements. This extended software support helps maintain the relevance and functionality of older iPhones, contributing to their sustained value in the market.

Environmental consciousness: There's a growing awareness of the environmental impact of frequent smartphone upgrades. Many consumers are choosing to keep their devices longer or opt for refurbished older models as a more sustainable choice. This shift in consumer behaviour is helping to maintain demand for older iPhone models, supporting their value retention.

Your Action Plan

1. Check your iPhone model and its current value on Envirofone's website.
2. If you have an iPhone 14 or 15, consider trading in before the iPhone 16 launch to maximise value.
3. For older models, you might benefit from holding onto your device a bit longer.
4. Remember, condition matters – a well-maintained phone will always fetch a better price.

The Bigger Picture

These iPhone depreciation trends reflect broader patterns in the smartphone market, where the pace of innovation is slowing, and consumers are holding onto devices longer. However, Apple devices continue to hold their value better than most Android alternatives.

Don't miss out on maximising your iPhone's value. Get a quote today and lock in your trade-in price before the expected drops!

Methodology: Envirofone analysed 2023 trade-in value data to calculate and predict the average percentage decrease in value once the latest model is released. Prices displayed are based on the time